• About Us
  • Write For Us
  • Advertising
  • Support
  • Contact Us
March 28, 2023 10:38 am CDT
LISTEN LIVE:
No Result
View All Result
Heartland Newsfeed
ADVERTISEMENT
  • Illinois
    • Local
      • Capital Area
      • East Central Illinois
      • West Central Illinois
    • Regional
      • Chicagoland
      • Metro-East
      • Northern Illinois
      • Quad Cities
      • Southern Illinois
    • Obits
    • Executive Watch
    • Legislative Watch
    • Road Conditions
      • Illinois
    • Weather Closings
      • Central Illinois
  • Missouri
    • Regional
      • Northeastern Missouri
      • East Central Missouri
      • St. Louis Metro
      • Southeast Missouri
    • Executive Watch
    • Legislative Watch
    • Weather Closings
      • Greater STL Metro (IL/MO)
    • Road Conditions
      • Missouri
  • Weather
  • National
  • World
  • Sports
    • Basketball
      • NBA
    • Bowling
    • Boxing
    • Football
      • Arena Football
      • CFL
      • NFL
      • XFL
      • USFL
    • Golf
      • PGA
    • Hockey
      • NAHL
      • NHL
    • MLB
      • MiLB
    • MMA
      • UFC
    • NCAA
      • Basketball
      • Football
    • Olympics
    • Preps
    • Racing
      • Horse Racing
      • NASCAR
    • Soccer/Futbol
      • Bundesliga
      • Champions League
      • FIFA
      • La Liga
      • MLS
      • NWSL
      • Premier League
      • U.S. National Soccer
      • USL
      • USL Championship
    • Tennis
    • Wrestling
      • AEW
      • Independents
      • MLW
      • NJPW
      • NWA
      • ROH
      • WWE
  • Entertainment
    • Crossword
    • News Quiz
  • Opinion
    • Letters To The Editor
    • Editorial
    • Columnists
  • Radio
    • Affiliates
    • Live Video
      • HLNF Live
      • RTMP Direct
    • Network Schedule
    • Network Streams
    • Podcasts
      • Radio Network
      • Podcast Network
  • Features
    • Classifieds
      • Current Ads
      • Job Board
        • Job Listings
        • J2CTalroo
        • Post a Job
        • Receive Alerts
        • ZipSearch
    • Community Calendar
    • News Feeds
      • Statehouse
      • Legislative
      • Breaking News
  • Store
  • Deals
  • Calendar

No products in the cart.

Heartland Newsfeed
No Result
View All Result

EDITORIAL: Twitter, Spotify choose to be losers in 2020 election ad race while Facebook, Google cash in

Jake Leonard by Jake Leonard
December 28, 2019
in Business & Lifestyle, Decision 2020, Editorial, Financial News, National, Opinion, Politics, Technology News, U.S. Executive Watch
Reading Time: 3 mins read
Donate
0

Presidential candidates running for the role of commander-in-chief have spent more than $105 million on digital ads to date. Facebook and Google have received a lion’s share of the ad revenue.

Twitter chose to opt-out for the 2020 presidential election, and just recently, Spotify decided to opt-out as well. This is despite political organizations like the campaign of Bernie Sanders and the Republican National Committee who previously utilized the platform’s paid ad network.

With billionaires in the presidential race, such as Tom Steyer and Michael Bloomberg, flaunting their cash around, the airwaves have been flooded with presidential election ads and they have even invaded cyberspace as well. By the middle of last month, presidential candidates from both the Democratic and Republican parties have spent more than $100 million on online advertising alone, according to a report from the Center for Responsive Politics. Republican incumbent Donald J. Trump and Democratic candidate Tom Steyer spent the most money.

While Facebook and Google are going to keep rolling in cash from political ads, Facebook has the most to gain despite Google’s larger cut of the digital ad marketplace. The personalized ad targeting mechanisms Facebook has in place has created some favoritism among political candidates on both sides of the aisle. Even more so, CEO Mark Zuckerberg has taken a “no apologies” stance in favor of political advertising, with no regard to whether they are factual or not. Zuckerberg feels limitations on political ads would be considered censorship of free speech.

While Google has more stringently regulated political ads, blocked them in select markets including Canada and even cracked down on questionable spots on YouTube, they have avoided shutting down paid political activities, especially that of paid advertising. They are, however, not perfect as they have taken down hundreds of political campaign ads over the summer, such as the ones below:

Google, YouTube removed more than 300 Trump campaign ads

Spotify and Twitter, not to mention their hyperpartisan executives, claim that going in the opposite direction by banning political ads was attributed to earning less from those ads, making it easier to take the hit for the ban.

The case might be true for Spotify — barely 10% of overall revenues come from advertising while subscription fees pay the majority of the platform’s bills — and political advertising wasn’t allowed in most markets in the first place. This came from the music streaming platform’s latest annual report.

However, Twitter has paid the price for its more stringent policies, with the markets punishing the social media platform for holding ethics at a higher priority than stances that allow for the maximization of profits.

Jack Dorsey adds third job as anti-Facebook hero. #Twitter boss banned political ads & did more than Mark Zuckerberg to prevent silencing of Hong Kong protesters. Markets focus on other qualities. Twitter has severely underperformed. #Facebook. https://t.co/N5nI3SbVJN #TWTR #FB pic.twitter.com/DsisK2FfbW

— Holger Zschaepitz (@Schuldensuehner) December 23, 2019

Snapchat has held the middle ground by taking a moderate approach, choosing not to tune out politics altogether. Unlike Facebook, they are working to make sure their election ads are factual. CEO Evan Spiegel has even noted their crucial role, given so many new voters are on the platform:

I think what we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters we want them to be able to engage with the political conversation, but we don’t allow things like misinformation to appear in that advertising.

Currently, only the Trump campaign and the Democratic campaign of Pete Buttigieg have utilized Snapchat ads to any significant degree. With Twitter and Spotify out of the game for 2020, some more campaign cash could be coming their way soon.

Jake Leonard
Website | + posts

Jake Leonard, a broadcast media and journalism veteran, is the editor-in-chief of Heartland Newsfeed. Leonard is also GM and program director of Heartland Newsfeed Radio Network, wrestling editor and contributing writer for Ambush Sports, a contributing writer for My Sports Vote and Midwest Sports Network, and a former contributor to Bleacher Report and Overtime Heroics. He resides at home in Nokomis, Ill. with his dog Buster.

  • Jake Leonard
    https://www.heartlandnewsfeed.com/author/admin/
    ROH TV IS BACK: Spoilers for February 25, 2023 tapings
  • Jake Leonard
    https://www.heartlandnewsfeed.com/author/admin/
    McLean Libertarian Party denounces Normal council's opposition to cannabis dispensary
  • Jake Leonard
    https://www.heartlandnewsfeed.com/author/admin/
    Ryan Willis released by Battlehawks
  • Jake Leonard
    https://www.heartlandnewsfeed.com/author/admin/
    Ameren Illinois seeks new rate hikes

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Reddit
  • Tumblr
  • Telegram
  • Print
  • Email

Like this:

Like Loading...
Tags: Bernie Sandersbusiness newsCenter for Responsive Politicsdecision 2020Donald TrumpEditorialEvan SpiegelFacebookfinancial newsGoogleJack DorseyMark ZuckerbergMichael Bloombergpolitical newsRepublican National CommitteeSnapchatSpotifytechnology newsTom SteyerTwitterYoutube
Share196Tweet123Share5Send

Discussion about this post

📻 ON AIR NOW

.
ADVERTISEMENT
  • Five things you should know before purchasing auto insurance

    612 shares
    Share 245 Tweet 153
  • Nokomis council passes dumpster ordinance

    543 shares
    Share 217 Tweet 136
  • Illinois to see two gas hikes in 2023

    537 shares
    Share 215 Tweet 134
  • Viola Armstrong, 92, Pana

    530 shares
    Share 212 Tweet 133
  • Leto Voudrie, 83, Moweaqua

    529 shares
    Share 212 Tweet 132

HOURS AND INFO

800 Capps Ave.
Nokomis, IL 62075-1415
admin@heartlandnewsfeed.com
Online all the time 
Office Hours: 8 AM to 8 PM
Newsroom: (217) 569-4230
Listen Line:
(217) 569-4230 ext. 1
Advertising:
(217) 718-5281
After-Hours:
(217) 565-9709 / (217) 565-9273

Sitemap | Published Press | Privacy Policy
Staff Email | Independent Media

LIVE WEBSITE VIEWERS

.
ADVERTISEMENT

DEADLINES

Daily: 11 p.m. Central
Weekend: 11 p.m. Central
Sports: 11 p.m. Central

Upcoming deadlines
NYE/NYD: December 30, 5 p.m. Central

WEBRINGS

Hotline Webring: Previous — Next

Some rights reserved 2017-2023 by Heartland Newsfeed, a subsidiary partnership by Heartland Internet Media Networks and Heartland Media Group of Central Illinois LLC. Content published by Heartland Newsfeed staff is covered by the BipCot NoGov license. This allows use and re-use by anyone except governments and government agents. License on record. JNews theme designed and developed by Jegtheme.

No Result
View All Result
  • Home
  • News
    • Politics
    • Business
    • World
    • Science
  • Entertainment
    • Gaming
    • Music
    • Movie
    • Sports
  • Tech
    • Apps
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Food
    • Fashion
    • Health
    • Travel

Some rights reserved 2017-2023 by Heartland Newsfeed, a subsidiary partnership by Heartland Internet Media Networks and Heartland Media Group of Central Illinois LLC. Content published by Heartland Newsfeed staff is covered by the BipCot NoGov license. This allows use and re-use by anyone except governments and government agents. License on record. JNews theme designed and developed by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

00:00
00:00
WP Radio
WP Radio
OFFLINE LIVE
%d bloggers like this: