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MLB News

Cardinals, bet365 expand marketing partnership

todayFebruary 23, 2026 94

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ST. LOUIS / STOKE-ON-TRENT, U.K. — The St. Louis Cardinals and bet365, the team’s Official Mobile Sports Betting Partner, expanded their multi-year marketing partnership today. In addition, the leading sports betting brand will now serve as the presenting sponsor of Cardinals.TV. Therefore, the service will appear as Cardinals.TV presented by bet365.

Cardinals.TV presented by bet365

As part of the expanded partnership, bet365 will feature prominently throughout all club-produced linear telecasts of Cardinals regular-season games. In addition, this exclusive agreement embeds bet365 into the broadcast viewing experience. The integration will include in-game live odds features, gameflow integration, tune-in tags, talent mentions, broadcast backdrops, and scoreboard bugs.

After bet365 launched in Missouri in December, the company focused on providing a fan-first betting platform. As a result, the brand has elevated the experience of baseball fans and bettors across the state. This expansion allows bet365 to continue delivering high-quality betting opportunities to Cardinals fans. In addition, it will extend that experience through widespread integration across broadcasts.

“bet365 is excited to expand our partnership with the St. Louis Cardinals as the official sponsor of Cardinals.TV,” said Trip Stoddard, Head of Development. “Moreover, we look forward to strengthening our collaboration through meaningful broadcast integration and bringing bet365’s innovative approach to delivering a superior sports betting experience to more Cardinals fans across Missouri.”

Cardinals Spring Training and launch schedule

Cardinals.TV presented by bet365 launched its broadcast schedule today with the Cardinals Spring Training matchup against the Miami Marlins at Roger Dean Chevrolet Stadium. Then, seven additional Spring Training games will follow.

All Cardinals.TV-produced game broadcasts are free to stream for fans with a valid MLB.com account via the MLB app and cardinals.com. In addition, they will air locally on free, over-the-air Matrix Midwest (over-the-air channel 32 and channel 6 on Spectrum/Charter).

Regular-season coverage and pricing

Cardinals.TV presented by bet365 will kick off its regular season broadcast schedule when the Cardinals open the 2026 season at Busch Stadium against the Tampa Bay Rays on Thursday, March 26, at 3:15 PM CT.

Finally, fans can purchase Cardinals.TV presented by bet365 for the full season for $99.99 at cardinals.com/tv.

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Jake Leonard, a broadcast media and journalism veteran, is the editor-in-chief of Heartland Newsfeed. Leonard is also GM and program director of Heartland Newsfeed Radio Network, wrestling editor and contributing writer for Ambush Sports, a contributing writer for My Sports Vote and Midwest Sports Network, and a former contributor to Bleacher Report and Overtime Heroics. He resides at home in Nokomis, Ill. with his dog Buster.


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Written by: Jake Leonard, Editor-In-Chief

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