Stifel presenting sponsor for Blues web series

ST. LOUIS — The St. Louis Blues announced Friday that Stifel will be the presenting sponsor of the team’s popular web series.

The series, Life As A Blue, chronicles the franchise’s most iconic moments through the eyes of legends who lived them. The monthly series premieres on YouTube and stlouisblues.com.

Blues Hall of Famer Barret Jackman is the featured player in the series’ most recent episode, which is out now.

Life As A Blue debuted in 2023, featuring Hall of Famer Red Berenson in its first episode, reliving the earliest days of the franchise. Subsequent episodes have featured some prominent players and coaches in the franchise’s nearly 60-year history. Some of those guests have been Scotty Bowman, Mike Liut, Garry Unger, and Curtis Joseph, among others.

Stifel, a global wealth management and investment banking firm, has a long history as a leading corporate partner of the Blues, including becoming the franchise’s first jersey naming rights partner in 2022.

Jake Leonard, Executive Editor-In-Chief

Website |  + postsBio

Jake Leonard, a broadcast media and journalism veteran, is the editor-in-chief of Heartland Newsfeed. Leonard is also GM and program director of Heartland Newsfeed Radio Network, wrestling editor and contributing writer for Ambush Sports, a contributing writer for My Sports Vote and Midwest Sports Network, and a former contributor to Bleacher Report and Overtime Heroics. He resides at home in Nokomis, Ill. with his dog Buster.

• Jake Leonard, Executive Editor-In-Chief

  Nokomis council sacks officer in special meeting
• Jake Leonard, Executive Editor-In-Chief

  EDITORIAL: Hard pass on Nokomis City Council run in 2027
• Jake Leonard, Executive Editor-In-Chief

  Blues, McMichael ink six-year deal
• Jake Leonard, Executive Editor-In-Chief

  Hardee’s franchisee Superior Star files for bankruptcy