Ensuring a successful product launch
The modern marketplace can often feel like a strange new landscape that nobody quite mapped out properly. That’s because customer habits have shifted, online engagement has gone from a nice novelty to something that’s integral to our daily lives, and businesses find themselves trying to appeal to a market that isn’t necessarily easy to define anymore. Launching a product now requires understanding all this, but that is a hard task. After all, people shop differently now, as they research differently, […]
