Radio and Podcasts

Heartland Newsfeed Radio Network provides radio advertising options. We have an immediate reach of 175,000 in the immediate Bi-State region, just over 1 million in the Midwest, a national audience of 14 million, and an international audience of 35 million across 35 nations.

Radio is:

  • MOBILE: Customers can be influenced almost anywhere you go — whether it’s the car, your office, or on the way to the grocery store or shopping center. The average listener spends 3.5 hours per weekday and 5 hours per weekend day with the radio. This allows a lot of time to tell our audience about your products and services to a wide audience, even with an online-exclusive station.
  • a FREQUENCY MEDIUM: Our low commercial costs allow you to purchase a lot of ad space. With repetition comes more people hearing your message, and as a result, the more likely they are to act.
  • TARGETED: No two advertising campaigns are the same. What a national brand is expecting from a radio audience might not be what a local-market client is seeking. The opposite is also true with local-market clients and national marketing. Depending on your needs, we will ensure that your ad dollars go toward your local markets (if other people peruse your business and came from outside the market, then it’s just a bonus!)
  • TIMING: Time is valuable to not only business owners, but also to customers. Between the hours of 6 a.m. to 7 p.m., 75% of all retail purchases occur. Consumers listen to the radio within an hour of their largest purchase of the day.
  • EFFICIENT: While traditional radio follows the cost-per-thousand model, our advertising packages allow for unlimited airplay per your needs. Even in Internet radio, radio delivers big results for a small investment.
  • the THEATER OF THE MIND: By utilizing the imagination of the listeners, you can demonstrate a product, travel to exotic places, or do a side-by-side comparison of products and services. 

RADIO GETS RESULTS

Ad placements for morning, midday, evening, and weekend dayparts are available at weekly rates. We can establish a plan that best fits your budget. We run advertising lengths from 15 seconds to 1:30.

Heartland Newsfeed Podcast Network is a growing podcast network providing options for advertising. We have an immediate reach of 675,000 across the world.

Similar to radio, podcasting is:

  • MOBILE: Customers can be influenced almost anywhere you go — whether it’s the car, your office, or on the way to the grocery store or shopping center. The average listener spends 3.5 hours per weekday and 5 hours per weekend day with the radio. This allows a lot of time to tell our audience about your products and services to a wide audience, even with an online-exclusive station.
  • a FREQUENCY MEDIUM: Our low commercial costs allow you to purchase a lot of ad space. With repetition comes more people hearing your message, and as a result, the more likely they are to act.
  • TARGETED: No two advertising campaigns are the same. What a national brand is expecting from a radio audience might not be what a local-market client is seeking. The opposite is also true with local-market clients and national marketing. Depending on your needs, we will ensure that your ad dollars go toward your local markets (if other people peruse your business and came from outside the market, then it’s just a bonus!)
  • TIMING: Time is valuable to not only business owners, but also to customers. Between the hours of 6 a.m. to 7 p.m., 75% of all retail purchases occur. Consumers listen to the radio within an hour of their largest purchase of the day.
  • EFFICIENT: While traditional radio follows the cost-per-thousand model, our advertising packages allow for unlimited airplay per your needs. Even in Internet radio, radio delivers big results for a small investment.
  • the THEATER OF THE MIND: By utilizing the imagination of the listeners, you can demonstrate a product, travel to exotic places, or do a side-by-side comparison of products and services. 

PODCASTING GETS RESULTS

Ad placements for podcasts are available in a per-episode rate. Volume ad placements will help lower your advertising quote. We can establish a plan that best fits your budget. We run advertising lengths from 15 seconds to 1:30.

Available for specific programming, such as sports broadcasts

Available for full-season, partial-season/playoffs, and playoffs-only placements.

Ad placements available between :30 and 2:30

  • Local sporting events: 20% off daypart rate

  • iMedia1 Sports Network sporting events: 20% off daypart rate

  • Other events: 20% off daypart rate

Rates include any events produced in coordination with Ambush Sports Network, Midwest Sports Network, Deep South Media Group, or other entities.

NOTE: If we produce your radio commercial for these broadcasts, the production fee is $50.