How travel has evolved to provide a more authentic experience
Modern American families no longer travel just to change their place of stay. Each trip has a specific purpose. Until a worthy goal for travel is born, many simply postpone them. When almost everything is available and always “at hand”, the sophisticated consumer no longer wants “just like that.” This can be compared to a refrigerator. When it is almost empty, all that is there is suitable food. When the refrigerator is stably full, we have a confusion in our […]
