Is your salon keeping up with trends? Here’s why it should.

November 8, 2024 19

Do you know what “balayage” is? How about “ombre”? If you have people walking into your salon asking for a specific trend, it’s important to know what they’re talking about. If you tell them you haven’t heard of it or don’t offer that service, they may take their business elsewhere.

But this isn’t the only reason why keeping up with trends is important for your salon. If your salon is what you’d consider “old school,” it may be time to make some changes. Here are a few reasons why your salon should stay on top of the new, the now, and the next.

Staying relevant in the industry

The beauty industry is constantly evolving, and so are the preferences of clients. By keeping up with trends, your salon can stay relevant and adapt to the ever-changing market.

For example, if eco-friendliness is trending, you should update your salon with green equipment—this shows your salon is conscious of the current environmental concerns and adapts to them. It can help attract a specific demographic of clients who prioritize sustainability. Staying relevant also shows your salon is progressive and forward-thinking, which can leave a positive impression on potential clients.

Attracting new clients

As the saying goes, “Out with the old, in with the new.” In the beauty industry, this couldn’t be truer. People are always looking for something fresh and exciting when it comes to their appearance.

Does your salon carry popular product brands? Can you offer the latest hair coloring technique? By staying updated on current trends, you can attract new clients who are looking for that specific service or style. This brings in more business and keeps your salon relevant in the industry.

Retaining current clients

Not only does keeping up with trends attract new clients, but it also helps retain current ones. Your loyal clients want to feel like they’re getting the latest and greatest when they come to your salon. They may start looking elsewhere if they feel like your salon and its services are out-of-date or not on par with what’s popular now.

Providing a competitive edge

Another reason keeping up with trends is important for your salon is because, in the beauty industry, competition is fierce. Every salon wants to be the local go-to spot.

By staying up to date with trends, you can differentiate your salon from the rest. Offering something unique or in-demand can give you a competitive edge and draw more clients to your business.

Boosting creativity

New trends in the beauty industry can inspire your stylists to try new things and push their creativity. This keeps them engaged and motivated in their work, which ultimately leads to better results for your clients. Plus, by offering a wide range of services and keeping up with trends, you can provide your stylists with more opportunities to learn and grow.

Don’t let your salon fall to the wayside because you didn’t want to spend the time or money keeping up with trends. Sure, it’s true it takes time to scroll through Insta and TikTok to see what’s popular, and training your staff on new techniques and services may cost money. But your initial investment will pay off in the form of increased clientele and higher profits.