If you are planning to move your brick-and-mortar business online, you will need to create a digital marketing strategy. This helps increase brand awareness
and enables your business to compete for customers. However, it’s not a simple process for business owners who are just setting up shop online. You could easily get lost in all the technicalities and risk not getting the results you wanted.
Still, your success will depend on a number of essential strategies. If you are confused regarding how to get started with your digital marketing campaign, here are a few effective approaches to use for your small business.
Build your social media presence
With over 3.6 billion active users and counting, social media is crucial for businesses that want to broaden their reach and influence the decisions of potential customers. In fact, an article from Business Insider points out that 36% of American internet users
see social networks as important in choosing a product to buy.
With this in mind, you will need to build your social media presence by creating business pages on platforms like LinkedIn and Facebook. Make sure to provide complete details about your brand. You should also create and schedule content that’s relevant and informational. To maximize your visibility
, including trending hashtags in your posts.
You can also consider getting Voice over Internet Protocol (VoIP) solutions to call your customers whenever you want to further take the bond with your customers. VoIP solutions can allow you to voice call or video call your customer at the comfort of your business location.
Whenever customers want a product sample, you can video call them and show them how it looks. Many customers will purchase after seeing what they are buying. You can read this article to understand more about VoIP solutions and their advantages and drawbacks.
Invest in a great website for marketing
Most small business owners are reluctant to build a website, either because it costs too much to build and maintain or because a social media page is already enough.
Whatever the reason, it’s still important to know that roughly half of all online users would visit a website before making a purchase. It’s a considerable investment, but building an effective website for your small business could generate massive returns. In particular, you get to develop authority, engage your target customers, and generate more sales.
Then again, having a well-designed website is not enough to attract customers. You still need to make sure it is easily findable.
Enhance digital marketing searchability
Your digital marketing campaign should include search engine optimization or SEO. Through SEO, you can increase your website’s visibility on search engines, most especially Google.
The most basic approach is to focus on keywords that people will search for the items they need. It can get technical from there, but with the help of a keyword checker
, you can look for keywords that should appear on your website and help your brand rank higher in the search engine results pages or SERPs.
Improve brand authority
People are more than willing to buy your products if you are already an established brand. However, if you are just getting started with promoting your business online, how do you pass yourself off as an expert in your industry?
Along with your social media pages and your website, you can consider writing guest blogs or posting on industry forums. These are great platforms for building credibility and, more importantly, developing trust with potential customers.
For your small business to succeed in the online world, it needs support from an effective digital marketing strategy. It takes time to understand it all, but focusing on these four approaches is a good start.