• About Us
  • Write For Us
  • Advertising
  • Support
  • Contact Us
March 24, 2023 6:19 pm CDT
LISTEN LIVE:
No Result
View All Result
Heartland Newsfeed
Call Now: 844-592-0768
ADVERTISEMENT
  • Illinois
    • Local
      • Capital Area
      • East Central Illinois
      • West Central Illinois
    • Regional
      • Chicagoland
      • Metro-East
      • Northern Illinois
      • Quad Cities
      • Southern Illinois
    • Obits
    • Executive Watch
    • Legislative Watch
    • Road Conditions
      • Illinois
    • Weather Closings
      • Central Illinois
  • Missouri
    • Regional
      • Northeastern Missouri
      • East Central Missouri
      • St. Louis Metro
      • Southeast Missouri
    • Executive Watch
    • Legislative Watch
    • Weather Closings
      • Greater STL Metro (IL/MO)
    • Road Conditions
      • Missouri
  • Weather
  • National
  • World
  • Sports
    • Basketball
      • NBA
    • Bowling
    • Boxing
    • Football
      • Arena Football
      • CFL
      • NFL
      • XFL
      • USFL
    • Golf
      • PGA
    • Hockey
      • NAHL
      • NHL
    • MLB
      • MiLB
    • MMA
      • UFC
    • NCAA
      • Basketball
      • Football
    • Olympics
    • Preps
    • Racing
      • Horse Racing
      • NASCAR
    • Soccer/Futbol
      • Bundesliga
      • Champions League
      • FIFA
      • La Liga
      • MLS
      • NWSL
      • Premier League
      • U.S. National Soccer
      • USL
      • USL Championship
    • Tennis
    • Wrestling
      • AEW
      • Independents
      • MLW
      • NJPW
      • NWA
      • ROH
      • WWE
  • Entertainment
    • Crossword
    • News Quiz
  • Opinion
    • Letters To The Editor
    • Editorial
    • Columnists
  • Radio
    • Affiliates
    • Live Video
      • HLNF Live
      • RTMP Direct
    • Network Schedule
    • Network Streams
    • Podcasts
      • Radio Network
      • Podcast Network
  • Features
    • Classifieds
      • Current Ads
      • Job Board
        • Job Listings
        • J2CTalroo
        • Post a Job
        • Receive Alerts
        • ZipSearch
    • Community Calendar
    • News Feeds
      • Statehouse
      • Legislative
      • Breaking News
  • Store
  • Deals
  • Calendar

No products in the cart.

Heartland Newsfeed
No Result
View All Result

Four digital marketing strategies small businesses need

Mohair Tayyib by Mohair Tayyib
December 9, 2020 - Updated on December 10, 2021
in Business & Lifestyle, Business News, Technology News
Reading Time: 3 mins read
Donate
0

If you are planning to move your brick-and-mortar business online, you will need to create a digital marketing strategy. This helps increase brand awareness and enables your business to compete for customers. However, it’s not a simple process for business owners who are just setting up shop online. You could easily get lost in all the technicalities and risk not getting the results you wanted.

Still, your success will depend on a number of essential strategies. If you are confused regarding how to get started with your digital marketing campaign, here are a few effective approaches to use for your small business.

Build your social media presence

With over 3.6 billion active users and counting, social media is crucial for businesses that want to broaden their reach and influence the decisions of potential customers. In fact, an article from Business Insider points out that 36% of American internet users see social networks as important in choosing a product to buy.

With this in mind, you will need to build your social media presence by creating business pages on platforms like LinkedIn and Facebook. Make sure to provide complete details about your brand. You should also create and schedule content that’s relevant and informational. To maximize your visibility, including trending hashtags in your posts.

You can also consider getting Voice over Internet Protocol (VoIP) solutions to call your customers whenever you want to further take the bond with your customers. VoIP solutions can allow you to voice call or video call your customer at the comfort of your business location.

Whenever customers want a product sample, you can video call them and show them how it looks. Many customers will purchase after seeing what they are buying. You can read this article to understand more about VoIP solutions and their advantages and drawbacks.

Invest in a great website for marketing

Most small business owners are reluctant to build a website, either because it costs too much to build and maintain or because a social media page is already enough.

Whatever the reason, it’s still important to know that roughly half of all online users would visit a website before making a purchase. It’s a considerable investment, but building an effective website for your small business could generate massive returns. In particular, you get to develop authority, engage your target customers, and generate more sales.

Then again, having a well-designed website is not enough to attract customers. You still need to make sure it is easily findable.

Enhance digital marketing searchability

Your digital marketing campaign should include search engine optimization or SEO. Through SEO, you can increase your website’s visibility on search engines, most especially Google.

The most basic approach is to focus on keywords that people will search for the items they need. It can get technical from there, but with the help of a keyword checker, you can look for keywords that should appear on your website and help your brand rank higher in the search engine results pages or SERPs.

Improve brand authority

People are more than willing to buy your products if you are already an established brand. However, if you are just getting started with promoting your business online, how do you pass yourself off as an expert in your industry?

Along with your social media pages and your website, you can consider writing guest blogs or posting on industry forums. These are great platforms for building credibility and, more importantly, developing trust with potential customers.

For your small business to succeed in the online world, it needs support from an effective digital marketing strategy. It takes time to understand it all, but focusing on these four approaches is a good start.

Mohair Tayyib
+ posts
    This author does not have any more posts.

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Reddit
  • Tumblr
  • Telegram
  • Print
  • Email

Like this:

Like Loading...
Tags: business newsdigital marketingtechnology news
Share196Tweet123Share5Send

Discussion about this post

📻 ON AIR NOW

.
ADVERTISEMENT
  • Five things you should know before purchasing auto insurance

    608 shares
    Share 243 Tweet 152
  • Nokomis council passes dumpster ordinance

    541 shares
    Share 216 Tweet 135
  • Illinois to see two gas hikes in 2023

    536 shares
    Share 214 Tweet 134
  • Viola Armstrong, 92, Pana

    529 shares
    Share 212 Tweet 132
  • Leto Voudrie, 83, Moweaqua

    527 shares
    Share 211 Tweet 132

HOURS AND INFO

800 Capps Ave.
Nokomis, IL 62075-1415
admin@heartlandnewsfeed.com
Online all the time 
Office Hours: 8 AM to 8 PM
Newsroom: (217) 569-4230
Listen Line:
(217) 569-4230 ext. 1
Advertising:
(217) 718-5281
After-Hours:
(217) 565-9709 / (217) 565-9273

Sitemap | Published Press | Privacy Policy
Staff Email | Independent Media

LIVE WEBSITE VIEWERS

.
ADVERTISEMENT

DEADLINES

Daily: 11 p.m. Central
Weekend: 11 p.m. Central
Sports: 11 p.m. Central

Upcoming deadlines
NYE/NYD: December 30, 5 p.m. Central

WEBRINGS

Hotline Webring: Previous — Next

Some rights reserved 2017-2023 by Heartland Newsfeed, a subsidiary partnership by Heartland Internet Media Networks and Heartland Media Group of Central Illinois LLC. Content published by Heartland Newsfeed staff is covered by the BipCot NoGov license. This allows use and re-use by anyone except governments and government agents. License on record. JNews theme designed and developed by Jegtheme.

No Result
View All Result
  • Home
  • News
    • Politics
    • Business
    • World
    • Science
  • Entertainment
    • Gaming
    • Music
    • Movie
    • Sports
  • Tech
    • Apps
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Food
    • Fashion
    • Health
    • Travel

Some rights reserved 2017-2023 by Heartland Newsfeed, a subsidiary partnership by Heartland Internet Media Networks and Heartland Media Group of Central Illinois LLC. Content published by Heartland Newsfeed staff is covered by the BipCot NoGov license. This allows use and re-use by anyone except governments and government agents. License on record. JNews theme designed and developed by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

00:00
00:00
WP Radio
WP Radio
OFFLINE LIVE
%d bloggers like this: