Are you convinced that the technological revolution means you only have a handful of marketing methods from which to choose? Are you desperate to invest in the latest releases so that your business is current and up to date?
Yes, the improvement in technologies has helped companies that are trying to compete with rivals that are bigger, experienced, and more resourceful, yet that doesn’t mean a one-size-fits-all-policy will work.
Mostly, a quality marketing strategy is about choosing the techniques that are tailored to your requirements. By doing this, you can reach your audience seamlessly, through their preferred channels. So, while it appears outdated, the likes of voicemail continue to serve a purpose to this day.
Not only that, but it’s a reliable advertising tool that you should never underestimate. You might not be aware of the following, but you should make a note of them as they might be the difference between success and failure.
These are five reasons why voicemail technology can work for your business.
You Have Context To Call
Cold calling is a thing, but it’s not advisable. Aside from being annoying, it’s obtrusive as the people you’re attempting to convert haven’t permitted you to use their data. You’ve received it from other sources, which is a violation of their trust.
Therefore, if you plan on calling potential leads, it should be because you have the context to pick up the phone and dial their number. Due says that it takes an average of seven call, so you need a good reason to intrude! When you do, you cut out the need to break the ice and explain yourself. Instead, you can focus on getting to the heart of the matter – providing a product or service that adds value.
Always mention the reason you’re getting in touch to jog the person’s memory and add warmth to the call. For example, they might have registered as an account holder on your website. In that case, you can target people who you know are interested in your solutions.
You Can Prepare
Prior preparation prevents poor performance. This is a motto that businesses must live by as it stops you from making major mistakes that can ruin your marketing effort. All it takes is a single, insensitive faux pas, and your first impression goes down the drain. As the name suggests, you don’t get another attempt.
The good news is that you can craft scripts that give you the framework of the interaction. Please note that the best sellers understand how to react to issues when they arise and won’t buckle under the pressure of ad-libbing. Still, a script lets you plan out the initial twenty to thirty seconds, and they are the most important.
You want to get off to a positive start, which is why it’s essential to be friendly and professional when you begin the voicemail message. The trick is to watch your tone since it can be easy to slip into an abrasive ToV, especially if you’ve had a bad day.
Also, make an effort to slow down so that your audience won’t have trouble hearing or understanding your speech. A voicemail is pointless if it’s unintelligible.
It Puts The Ball In Their Court
Much of marketing is about proactively searching for leads and turning them into solid conversions, such as sales and registrations. Of course, this is time-consuming and takes lots of energy, two resources small businesses don’t possess in abundance.
What you require is a way to bridge the gap. Then, you can continue to locate new customers and clients while touching base with concrete and existing leads. A voicemail does just that, which is why Medium says that sales reps spend 15% of their time at work leaving messages. Even if the response rate is relatively low, at least it preps them for your follow-up.
Of the ones that do contact you, it’s less time and energy that you have to invest in trying to sell your products and services.
Voicemail Encourages Follow-Ups
Okay, so you’ll probably have to follow a voicemail with a follow-up as some consumers will listen to the message and ignore it. That’s not an issue because most companies have low follow-up rates anyway, so leaving a voicemail is an excellent way to encourage extra interactions with leads.
You should be careful of appearing overly lazy and using the same script – it’s easy to spot if you’re leaving multiple messages – but you won’t have too much trouble if you take the other calls into account. Drop Cowboy has a ringless voicemail service, so you don’t need to fret about phones ringing off the hook and annoying your targets.
And, if it doesn’t feel right, you can avoid leaving a message and practice your tone and pitch until they are on point. This isn’t a cop-out since a bad voicemail is potentially risky. As long as you remember to return to the customer once you are comfortable, there’s nothing wrong with pre-recording a message and refining it until it’s perfect.
That’s good common sense.
You Create A Holistic Voicemail Campaign
Raising awareness of your brand is about appearing trendy and chic. One of the biggest errors businesses make is valuing style over substance. The key is to reach as many people as possible, and you do that by crafting a holistic marketing strategy.
Although video calls and live chat software are quicker and more efficient in many ways, it doesn’t mean they have an industry monopoly. Older generations, or people who are extroverted and sociable, tend to prefer personal methods of communication. It’s especially crucial to consider this if you have a particular target demographic.
You might not use it very often, or you might lean on the technology heavily. Regardless, it’s essential to have a backup plan for when the “normal” methods aren’t ideal.
Voicemail appears old-fashioned and outdated, but with a few small tweaks, it is still a powerful way to boost brand awareness, connect with consumers, and turn leads into sales.
When you put it like that, doesn’t it seem like a no-brainer to include voicemails in your marketing plan?