How local retailers are utilizing marketing to compete and retain relevance
Today, anyone aspiring to enter the retail world with a local business could be forgiven for experiencing some trepidation at the thought of facing off against giants like Amazon. Things were different back when brick-and-mortar stores were all people had — massive brands could be cheaper and better in some ways, but local stores would have convenience and community. The remarkable rise of e-commerce continues to make life harder for local businesses — but does it need to? After all, […]
