Digital Marketing Strategist

nnZimmer Communications is seeking an experienced Digital Marketing Strategist to join our growing team. This person will help strategize, build, manage and optimize digital campaigns while working with our current sales team to promote digital advertising solutions in a B2B capacity. This person will become an expert in Zimmer Communications’ digital marketing service offerings and deliver digital solutions to new and existing clients to hit their goals while growing Zimmer Communications’ digital revenue.nn nn n nn nn Responsibilities nn nn n nn nB2B digital sales-current and new accountsn nManagement of both large and small digital campaigns including SEM, Display, Video, Remarketing and Connected TVn nJoin sales team on client meetings to help close digital accountsn nOwnership of digital marketing strategies to hit client goalsn nDevelopment of digital strategies with internal team to hit revenue goalsn nMonitor and adjust digital campaigns weekly to achieve client goalsn nWork with leadership team to innovate and grow the digital departmentn nMeet with sales staff regularly to provide support and feedback on digital platformsn nConduct monthly meetings with current digital clients to review analytics and pacing to client goals and objectivesn nExecute digital training for sales management, account executives and other team membersn nContinue to grow the digital department and revenue with new technology and capabilities to maintain a competitive advantage in the market for Zimmer Communicationsn nn n nn nn What skills are preferred to be successful in our role? nn nn nn n2 years working in digital marketing or equivalent experiencen nGoogle Ads Search Certificationn nGoogle Analytics Individual Qualification (familiarity with GA4 preferred)n nUnderstanding of digital marketing metrics and experience analyzing digital marketing performancen nExperience managing Google Ads search campaignsn nWorking knowledge of Google Analyticsn nWorking knowledge of targeted display, video (YouTube) and streaming TV advertising.n nWorking knowledge of new digital media capabilities.n nEffective relationship building, customer service, communication and negotiation skillsn nCollege degree preferredn nPassionate about new and emerging marketing technologyn nGoal-oriented with a passion for helping clients grown nSales driven, marketing mindedn nn n nn nn Zimmer Communications is an equal opportunity employer. nn

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