Digital Marketing Analyst
Zimmer Communications
Digital Marketing Analyst
Zimmer Communications is growing! Zimmer is looking for a digital marketing analyst to join our digital marketing team. Your responsibilities will include monitoring, collecting and analyzing campaign data, optimizing digital campaign performance, creating client presentations and communicating with the sales and marketing team on digital campaigns.
To be successful as a digital marketing analyst, you should be comfortable reviewing and analyzing campaign data with the ability to identify digital trends and the most effective digital strategies for clients. A top-performing digital marketing analyst should be analytical, detail-oriented, organized and communicate clearly within a team environment.
Digital Marketing Analyst Responsibilities:
* Monitoring, collecting and analyzing campaign data.
* A/B testing campaigns, analyzing key metrics and identifying opportunities to improve campaign performance toward defined goals.
* Developing actionable insights and recommendations based on your analyses.
* Creating dashboards, data visualizations and campaign & website performance reports.
* Compiling and analyzing data for monthly client reports and meetings.
* Monitoring and reporting on digital media and marketing trends.
* Researching products not yet offered and competition.
Digital Marketing Analyst Requirements:
* Bachelor's degree in marketing or a related field.
* Working knowledge of digital marketing across social, display and programmatic platforms with the desire to learn more.
* 1-2 years experience with Google Ads or other paid search platforms.
* Preferred experience with Google Analytics and Google Data Studio or related software.
* Ability to make data-driven recommendations and decisions.
Zimmer Communications is an equal opportunity employer.
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