Adapting your retail business for Millennial buyers
Millennial shoppers are a significant target for many retail stores. The millennial generation is the most educated and diverse, and their choices often reflect that. They’re typically not looking for a high-priced item; they’re looking for the best price. Millennial shoppers emphasize the quality and sustainability of products and prefer to buy from brands that share those values. If you are struggling to appeal to this generation, then paying attention to these points can help you identify where you can […]