If you own a small business, then you will always be on the lookout for new and improved ways to market it. Marketing is quintessential to your success. Fail in this area, and you will not reach the number of sales you need to survive.
Marketing is all about promoting our business in as many ways as possible. To help get you thinking here are a few ideas:
Marketing your business to the local community
Even if most of your business is done online, you should never underestimate the power of investing time and effort into local community engagement.
There are many ways you can do this, from ensuring that your premise is neat and tidy and an asset to the aesthetic of the local community to getting involved in local events and showcasing some of your products, core values, and beliefs.
You can use events to hand out free promotional gifts such as water bottles with your logo on them, or some sweets. You can easily use gummy manufacturing facilities. Additionally, events are a great place for photo ops which look great on your social media presence.
Contests and giveaways
People love a freebie, and this is another great way to engage with your potential customer base this way. One savvy marketing ploy is a contest that can easily be set up online. Make it easy to participate and give something great away.
Don’t forget to get those all-important email addresses as in a sign-up for newsletters, a follow as a prerequisite for entering the competition, or tag x number of friends. It’s entirely up to you.
Videos and vlogs
Vlogs are a great way to reach more customers. Short clips are a great way to connect with your potential audience base. They are more engaging than text, and you can use them to showcase more about your brand than what you are saying. Choose your background wisely, for example.
Vlogs are an ideal medium to get those messages that are core to your brand out there. You can add it to your YouTube account and post it on Instagram and Facebook, etc. In essence, Vlogs are a good thing to add to your overall digital marketing strategy.
Customer testimonials for a business
Nothing talks to a customer better than other customer feedback. Therefore you need to find ways to add customer testimonials to your marketing material. It may be a good idea to have a customer testimonial page on your website or post good testimonials as they appear on your social media accounts.
A chatbox on your website is another way to connect with your customers and potentially make that sale. If someone clicks on your site, you can be there to answer questions and signpost. Additionally, you have more access to information that can help you improve.
For example, if you have a lot of queries in relation to the same thing about your website, e.g. it’s not easy to find a certain page, you know where to invest time and effort going forward until the issue is remedied.