Three important steps to increase website traffic
A website is worthless without any traffic.
If you want your business to be successful, you need to know how to drive traffic to your website. While having a social media account can be helpful, you first need to lay the foundations and create a good strategy to get you started.
Follow these tips to help you increase traffic to your website and grow your business.
Lay the foundations
You need to have a good website that is aesthetically pleasing, designed well, and functions properly. You also need to ensure your website is set up technically. That is to ensure that it is visible on the internet. The last thing you want to do is go through all the effort of increasing the traffic when it is not visible. A reputable website designer will be able to work with you to bring your vision to life. They can ensure the website is attractive and smooth for users.
Create a website traffic growth strategy
Strategy is key to growing your website traffic. You first need to think about what growth means to you, and what it looks like.
Using the SMART method to build your strategy
Use the SMART method to set some goals for your business. Think about the following questions to help you with your strategy:
- Why do you want to grow your business?
- Why do you want to increase traffic to your website?
- How will you measure the traffic?
- How will you know when you have reached your goals?
Knowing what to expect when creating your strategy
Before you start working towards growing the traffic to your business, you need to ensure you know what kind of traffic you want. You could have 10,000 views. However, if only 100 of them are relevant, then it is going to be a wasted effort.
It is, therefore, important when creating a strategy, that you conduct research first. You should also create a buyer persona. This provides you with detailed insight into who your business is serving. In addition, it will dictate how all of your strategies move forward.
You may wish to create more than one strategy depending on goals and budget. One of the most important strategies that you should create is a search engine optimization (SEO) strategy. This will build your business long-term, sustainable growth with organic traffic.
To get started, you will need to conduct an SEO audit on your website. This will help you see what technical work needs doing, what pages are ranking well, and which ones are not. You use your customer personas to conduct topic and keyword research to pull together a strategy. Increasing traffic is all about putting your website in front of the eyes of your target audience. Research and strategy will help you do just that.
You can also create strategies for social media and pay-per-click (PPC). These are extremely beneficial methods of growing website traffic.
Optimize your website
You will need to take action on your strategies and implement your research by optimizing your website. Take all your topic and keyword research. You should start by updating your landing pages with relevant content and keywords. This includes optimizing the meta title, meta description, alt tags, and more. This will ensure that search engines, such as Google, know what your pages are about, and know whom to present them.
The optimization isn’t just limited to keywords. You will also need to make sure it is technically optimized. You should make your site mobile-friendly. Check any code errors and fix them. Review the robot.txt file for issues and optimize where needed. Ensure that your website is indexed via Google Search Console. Remove any duplicate content. There are many other tasks you can implement to make your website user-friendly.
A website that is built from a well-researched strategy and is optimized for your ideal customers is more likely to be visible on the search engine results pages. Therefore, it will increase relevant traffic to your website.
