Lay the foundations
You need to have a good website that is aesthetically pleasing, designed well, and functions properly. You also need to ensure your website is set up technically. That is to ensure that it is visible on the internet. The last thing you want to do is go through all the effort of increasing the traffic when it is not visible. A reputable website designer will be able to work with you to bring your vision to life. They can ensure the website is attractive and smooth for users.Create a website traffic growth strategy
Strategy is key to growing your website traffic. You first need to think about what growth means to you, and what it looks like.Using the SMART method to build your strategy
Use the SMART method to set some goals for your business. Think about the following questions to help you with your strategy:- Why do you want to grow your business?
- Why do you want to increase traffic to your website?
- How will you measure the traffic?
- How will you know when you have reached your goals?
Knowing what to expect when creating your strategy
Before you start working towards growing the traffic to your business, you need to ensure you know what kind of traffic you want. You could have 10,000 views. However, if only 100 of them are relevant, then it is going to be a wasted effort. It is, therefore, important when creating a strategy, that you conduct research first. You should also create a buyer persona. This provides you with detailed insight into who your business is serving. In addition, it will dictate how all of your strategies move forward. You may wish to create more than one strategy depending on goals and budget. One of the most important strategies that you should create is a search engine optimization (SEO) strategy. This will build your business long-term, sustainable growth with organic traffic. To get started, you will need to conduct an SEO audit on your website. This will help you see what technical work needs doing, what pages are ranking well, and which ones are not. You use your customer personas to conduct topic and keyword research to pull together a strategy. Increasing traffic is all about putting your website in front of the eyes of your target audience. Research and strategy will help you do just that. You can also create strategies for social media and pay-per-click (PPC). These are extremely beneficial methods of growing website traffic.