Influencer marketing on social media
One trend to look out for is influencer marketing on social media platforms. Influencer marketing refers to the collaboration between influencers and brands and is a powerful tool for business growth and brand visibility. Research by Influencer Marketing Hub reveals that many brands expect to increase their budget allocations to influencer marketing. Likewise, the influencer marketing industry will grow continuously due to its lucrative and effective traits. Currently, Facebook is the most popular platform with 2.89 billion monthly active users, with video ads being the most effective marketing strategy. Instagram, YouTube, and TikTok are also efficient for influencer marketing. That said, more business owners are likely to partner with influencers on these platforms in 2022.