How are content strategies changing in 2019?
Content strategies have made quite a few strides in the past few years. It seems the power of the radio has always been with us and then the TV came along, bringing visual advertising power with it. You could put all kinds of marketing campaigns on the airwaves, and you could be sure they’d reach millions of people.
Brand loyalty could be made simple with technology like this, and the market would never look the same because of it. But with the invention of the internet, a lot more freedom and power has been thrust our way, as both budding entrepreneurs and consumers ourselves. Using the web, you can craft out your own corner of the small business and big marketing world, bringing all kinds of prominence and space to your own little brand or blog.
It’s a whole new world, and it’s one you can put to all kinds of good uses. But even with such a new kind of technology on our plates, and only about a 15 to 20 year gap between a time without the web and our time now with it, content strategies have changed over and over and over again. So let’s examine some of the biggest ways below.
They’re a lot more frequent
Content is something we see uploaded every single minute of every single day, no matter if it’s a personal blog post or a Youtube video or an image on social media platforms like Instagram. So that means millions of new content pieces are over saturating the internet day by day, and it’s something a lot of people who wish to take to the net to become creators of their own don’t realize.
Their content falls beneath everything else that gets piled on top of them, and they don’t keep up with the demand we currently have, and think their efforts will never go anywhere as a result.
However, if you manage to publish something every day, or even a couple of times a day, you can keep on top of the flow of content across most platforms. Fresh content is something viewers and readers are always on the lookout for – even just posting a couple of times a week can do wonders for making sure you’re steadily building the following you and your brand are looking for.
They’re not all about the sale
Content strategies have to take into account that not everyone using the internet wants to buy something, or wants a sales pitch in their ear everywhere they go. Of course, if you have a product or a service to interest people in, you need to make sure you mention it and its benefits on a regular basis.
But you need to be careful about how you present these little pitches that keep people aware of what you have to offer – you need to be sure it’s friendly and easy to read through, at the very least.
If you’ve got something to sell, whether it be something you can actually make a profit off of, or content you’re proud of that you want people to see, make sure you’ve got the right methods in the bank. You need to be sure about the differences in SEO techniques and your potential use of them, and you need to be sure you’re writing about the right topics – you can relate all kinds of hype and recent news story to the niche you’ve got going for yourself.
As a result, creating content that sounds natural is a lot harder to do than a lot of people think.
Evergreen content is hard to come up with
A quick and final point to finish up, but one that’s good to keep in mind. Evergreen content is something you’ve made that’s going to be relatable and information-ally correct for a long time, and it’s something that’s hard to come up with in the modern day and age.
A new hype is around every corner, and new facts and statistical studies are being released every single day – the more you read, the more you discover about a topic you once thought no one could argue with. For example, writing something for the medical sector or the financial sector can be hard when new treatments are always coming out, and inflation keeps currency value on a constant up and down scale.
Content strategies are something we all do in our own way, but make sure you’re always keeping an eye on the new ways they are created.
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