Digital transformation is becoming an essential part of modern business. Without it, you cannot hope to compete or stay relevant. However, generating new operational procedures isn’t as challenging as you might think with the right tools and a little help from professionals.
Embracing multiple platforms to expand reach
You are probably well aware of social media. Platforms like Facebook, Twitter, and LinkedIn are among the most popular and widely used. Each of these can potentially reach millions of people with a single post. In addition, some of the most successful media campaigns are now online.
You can use each platform (https://rsmconnect.com/social-media-management/) to its own advantages, such as finding employees and partners with LinkedIn or appealing to your core demographic on Facebook. However, it isn’t quite as simple as posting and hoping.
Increasing organic traffic with quality content
You may or may not have a company website. However, you will be the exception rather than the rule if you don’t. A company website lets people know who you are and what you do. And the reach is staggering. Of course, you can also use special techniques such as local SEO to find customers.
You increase traffic to your site by implementing SEO across pages with high-quality content. Adding a blog to your existing site is the best way of doing this. With articles related to your service, you can attract a large volume of new customers.
Digital transformation starts with analytics
Data scientists worldwide work for companies like the now notorious Cambridge Analytica, which demonstrated the power of data during many worldwide elections and the UK’s Brexit campaign. Fortunately, however, you don’t need to be a data scientist to use analytics tools since they are more user-friendly than ever.
Yet only 60% of businesses use analytics software. Google Analytics is one of the easiest and is excellent for tons of information about your website. While PipeDrive presents sales performance data from your company.
Listening and reacting to customers and clientele
Data analysis is an excellent method of using data to make actionable decisions regarding the business. But the most valuable tool for knowing if you are doing the right thing is your customers. Your customers are the natural reaction to your company’s actions. And they are more vocal than ever.
For example, suppose you have a Google My Business account. In that case, you can see genuine customer reviews of your service following a Google search. Or you can view testimonials on eCommerce sites like Amazon as a reseller and use it wisely.
Hire a reputable digital marketing agency
Scaling a digital transformation isn’t as straightforward as making a Facebook account or using collaboration software. There are tons of complex data points associated with your company. And you need to respond to all of them. A digital marketing agency can help with the following:
- All aspects of local, on-page, off-page, and technical SEO among others.
- Social media advertising campaign management across all platforms.
- Identifying your brand and switching appeal to specific demographics on social media.
- Pay-Per-Click advertising campaigns via inbound lead generation from relevant sources.
- Correct usage and extrapolation of data sets through specific analytics software.
As you can see, many of the processes involved in digital transformation are complex. You can learn these yourself or hire employees. But these cost time and money. However, a reputable digital marketing agency is a cost-effective solution to taking your business online.
It goes without saying that your business is more than just your customers. Successful businesses depend on their employees. So you should also take the time to listen to their perspectives. Your employees can provide you with valuable insight into your internal systems and online presence. Your staff can let you know what works and what doesn’t. And offer feedback just a customer would. Yet, rather than waiting until the end of the year for employee feedback reviews, try to act upon all data from your team as soon as it comes in.
Using digital transformation for rebranding
It is recommended that you rebrand your company once every 7 to 10 years. Rebranding doesn’t need to be anything significant and could involve minor changes to logos or slogans. However, you can also rebrand in response to public perception, solidarity with world events, or shake up your work ethics and standards. And one of the most effective ways of achieving this quickly and efficiently is using digital assets. In fact, before you have even begun, you can announce your rebranding efforts using platforms like Twitter to get ahead of the game.
Keep customers up to date with automation
No matter your sector, you probably have heard about process automation. Automation is used to manufacture many goods such as bottling, tablet pressing, and vehicle assembly. But there’s also digital automation, which makes menial tasks much easier and effortless. One such example is email automation. You can ask new customers to sign up for a newsletter with email automation. An email program like MailChimp makes sending them easier than ever. No work is required beyond writing the emails, and ROI can be as much as 4,400% if used correctly.
Review waste and go paperless
Not every aspect of digital transformation is complicated. One of the easiest methods of embracing the methodology is simply doing away with paper in your business. Bill Gates is a famous early adopter of the concept theorized by Frederick Wilfrid Lancaster in 1978. Of course, you will require paper in specific circumstances. But for modern processes such as communication, internal memos, and company procedures, you don’t need paper at all. You can create and develop any of these using office software, email, and collaboration apps.
It is no longer an optional step to take your company online for modern business. You might think it’s complicated, but you will get there with the right help. A digital marketing agency can help establish an online presence. And you can use multiple platforms for engagement.
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