Being reliable, seeking reliability, and developing means to become further reliable are essential tasks in business. Without this reliability, which can be defined in terms of faith and trust, the entire corporate world would dissolve overnight. Of course, even the usage of currency denotes a promise to pay, rather than an actual payment.
For this reason, we must integrate trust-led thinking at every level of our business structure. From there, we can develop the means to cultivate reliability.
But how can this work in actuality? After all, trust is not something we can measure on a balance sheet. Often, it is subjective. Additionally, trust can take forever to build but become destroyed in only a few moments.
A staff member may work for you loyally over the course of twenty years. However, if you miss two salary payments, see how much they really trust your firm. Odds are, they will trust you less than you had anticipated.
This is a worthwhile topic to explore then. But, how can we begin and manage trust in the best possible light? What decisions can we make to elevate reliability in our brand?
Decisions that would elevate reliability
Reliability Decision 1: Functional IT systems
It’s extremely important to integrate the best tech infrastructure you can within your firm. This was perhaps an obvious fact before the COVID-19 pandemic hit, but since then it has become an immutable truth. Businesses today cannot function with the same effective planning, communication ease and productivity flexibility without a modern, well-guarded IT system.
For SMBs, stocking your own IT department and developing your own networks can be a gargantuan task. The cost of a mistake is often emphasized due to how mission-critical these utilities are. For this reason, we would heartily recommend using an excellent IT service such as Netstar to equip you with all of your needs.
You can rely on dedicated service support for services designed for primary tasks. This offers the ability to completely overview your systems while still providing you the confidentiality you deserve. Without this, your business will struggle to tread water.
Reliability Decision 2: Support guarantees
Customers and clients have always looked for one thing following a purchase, and that’s support after the fact. In Roman times, a customer who felt unhappy with their purchase returned to the merchant and asked for recompense. In some cases, further aid would be requested in order to ensure said barter deal was successful and conditions satisfied.
While we’re also willing to bet a lack of acquiescence to this request. This has often had more grizzly consequences than they do today. This is often the result of ignoring our current customer’s requests at our peril.
Of course, some requests will be outlandish, but we must always listen to them. The support functionality we offer should always be live and active. We should offer (to the extent that we are able), phone support services, web chat services, and certainly email correspondence. Still unsure about adding live chat, or web chat? Look into the impact of live chat on sales and you’ll soon see the benefits.
Additionally, we must do our best to work around the course of a week. Be it five days for telephone service, six days for email correspondence, and your web chat left to your discretion. Some companies use hosting platforms such as Twitter and Facebook in order to use live chat functionality through direct messaging. This can make things easier for a smaller business doing its best to develop and integrate convenience into their processes.
Training your staff in this light, ensuring you’re regularly open for business in this manner. Moreover, developing systems to ensure this pursuit is met can be very important for your firm in the long run. After all, companies can be lauded for their award-winning customer support; this is an accolade you should also aim for.
Reliability Decision 3: Payroll dependability
Perhaps one of the easiest means of alienating your staff is to routinely become late or inaccurate with payments. Bad or insecure payroll can lead to troublesome issues paying your staff, and even the most loyal employee will start looking for another job if this is the case. While invoice repayments can be negotiable, even when seeking loans in advance of a new expansion, paying staff on time in full is non-negotiable.
Thankfully, many payroll and HR software suites help automate, calculate and organize payroll structures you find most suitable. Coupled with a dedicated outsourced professional, it can help you ensure your staff never want for payment; therefore, you would never feel the yawning suspicion that issues are deliberate. Additionally, spend management solutions are also beneficial when working with contractors.
Reliability Decision 4: Accurate marketing
It’s very important to keep hold of yourself when marketing a product. Of course, embellishment, to some degree, is important. For instance, a sanitary towel advertisement depicts a woman walking through her office with a beaming smile on her face, meeting up with friends with nothing but warmth, and confidently dancing in front of a mirror. In reality, the product will simply aid with a natural process and thus help remove an inconvenience. That’s all.
That being said, while careful adjustment of how you show your product is an essential aspect in marketing, you must never make wild claims, nor oversell the function, nor leave your customer feeling a little like they’ve been misled. Most of us laugh at how fast food burgers look compared to the advertisements; however, this increases our distrust in the brand. You can avoid this fate by accurately using promotional tactics instead of deception, you will be seen as more reliable; therefore, this reliability will translate to true selling frenzy when thoroughly excited about a product, more than usual. Customers will know this is something special, thanks to the reputation you have subtly upheld until then.