Search Engine Optimization Manager

nn Symmetri Marketing Group has an immediate opening for a Senior SEO Manager. nn nn n nn nn The successful candidate should be passionate about data driven solutions and have a holistic approach to digital marketing. The ideal candidate will have experience in the areas of search engine optimization, content strategy, and analytics. Agency experience and business-to-business background are desired. Conversion rate optimization experience is a plus. nn nn n nn nn Passionate about building brands, we are a diverse group of strategists, writers, art directors and information architects who are uniquely qualified to create inspiring brand experiences within the world of B2B. We are seeking the same passion, curiosity, and classic marketing capabilities in those who join our team. nn nn This is an exciting opportunity as Symmetri is aggressively expanding its capabilities, client base and geographical reach. It is an excellent opportunity for our employees interested in advancing their careers and in helping to influence the agency’s growth.  nn nn n nn nn Desired Skills & Experience nn nn The Senior SEO Manager will be focused on improving our clients’ organic search presence, user experience and content marketing efforts. The ideal candidate will work in both a collaborative and independent manner to ensure goals and activities are aligned across team members, and feel comfortable executing work on their own. nn nn n nn nn Leadership / Management nn n Think opportunistically about projects that closely align client needs and Symmetri services n n Educate cross-discipline teams on new trends, findings, issues or conventions pertaining to SEO and digital marketing n n Assist with new business research and presentations n nn n nn nn Manage the SEO and analytics process for website redesigns through the following: nn n Complete SEO and analytics site audits for client discovery presentations n n Conduct keyword research to provide metadata recommendations n n Work with copywriters to incorporate keywords into content n n Conduct site crawls and develop redirect strategy to map existing URLs to new information architecture n n Consult with user experience team to develop sitemaps and wireframes as it relates to SEO considerations n n Work closely with developers to ensure technical SEO recommendations are implemented in staging environment and conduct QA  n n Set up and test website events and goals through Google Tag Manager and Google Analytics n n Work closely with project managers and account managers from initial discovery process throughout deployment n nn n nn nn Manage SEO retainer work: nn n Continually develop innovative ideas for greatly improving SEO performance  n n Conduct site audits and provide recommendations to improve SEO and user engagement n n Complete and present monthly and quarterly SEO reports, using Google Analytics data to identify improvements or issues related to clients’ organic traffic, conversions, engagement metrics and keyword rankings n n Partner with PPC leads to ensure alignment with SEO objectives to maximize results n n Monitor keyword rankings and technical SEO n n Determine blog topics based on keyword research and trends n n Manage hours scope and provide monthly project plans and timelines n n Maintain consistent communication with account managers regarding client deliverables and timelines n nn n nn nn Additional requirements: nn n Leverage Google Tag Manager to tag and track users’ website behavior and conversions n n Develop and analyze Conversion Rate Optimization testing (previous CRO experience is a plus) n nn n nn nn Experience Required & Skills nn n Minimum 4 years of digital marketing experience; agency background or large in-house companies are a plus n n Experience using GA4 to track website performance and develop in-depth insights n n Proficient with Google Tag Manager and Google Search Console  n n Bachelor’s degree in Marketing, Advertising, or Business Administration functions n n Experience executing digital marketing strategies involving goal setting, tracking and reporting performance in a digestible manner n n Advanced Excel proficiency (creating charts, pivots tables, VLOOKUP) n n Proficient with PowerPoint and Word n n Strong client relationship skills and ability to deliver client-facing deliverables with error-free execution n n Effective verbal and written communication skills; ability to write in a data-driven fashion and explain why results were achieved n n Well organized and proactive n n Demonstrable ability to multi-task and adhere to deadlines n n Ability to work comfortably in a small, entrepreneurial culture n n Ability to work collaboratively and professionally across Symmetri department teams n nn n nn

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