National Specialist, Email Marketing

nnTitle: National Specialist, Email Marketingnn nnLocation: Chicago, IL (Hybrid)nn nnJob Number: CHI #2223-071nn nnType: Full-Timenn nnDepartment: Marketing and Communicationsnn nn n nn nnThe American Lung Association has an excellent opportunity for a National Specialist, Email Marketing. Working as a member of the Marketing & Communication department, you will join an outstanding group of professionals dedicated to our mission: to save lives by improving lung health and preventing lung disease through research, education, and advocacy.nn nn n nn nnJoin the American Lung Association’s nationwide email marketing team and be part of the digital transformation of the organization. In this role you will build the emails to deliver a constituent-first approach to email and collaborate with Marketing team to ensure program growth. This is an entry-level position that offers growth in email marketing as well as multi-channel digital communication using leading marketing platforms. This role also offers an opportunity to earn Salesforce Marketing Cloud certifications.nn nn n nn nn Responsibilities: nn nTeam player with positive attitude who can apply email best practices based on performance, industry benchmarks and evolving trends.n nBuild out emails using tools in Salesforce Marketing Cloud, and other supporting email platformsn nExecute email marketing campaigns in accordance with digital marketing and constituent engagement strategies.n nParticipate in concept development for integrated and interactive campaigns that cultivate and strengthen relationships with constituents. n nWork within the processes, schedules, and messaging as they relate to strategic email campaigns. n nCollaborate with the Marketing team to implement tactics for consumer database growth, donor acquisition and cultivation/retention.n nHelp assess effectiveness of customer journeys and marketing messages by generating email performance reports n nWork with data managers to ensure audiences are updated and accurate.n nProvide suggestions and initiate actions to address complex problems with data insights and analysis n nAs needed, collaborate in the creation of digital materials, email marketing content, and other related collateral.n nn n nn nn Qualifications: nn nBachelor’s degree in communication, marketing or related degree preferred n nStrong technical skills and willingness to learn new platforms and expand technical knowledge.n nWorking knowledge of Salesforce Marketing Cloud preferred, knowledge of digital platform or CRM admin tools a plusn nConversant in HTML preferredn n Ability to coordinate with various stakeholders and messaging schedules. n nEnthusiastic and collaborative approach to work, the ability to communicate well n nAction oriented with effective follow up. n nHighly organized with proven ability to work independently and to manage multiple priorities. n nExperience with list segmentation and audience targeting a plus. n nPrevious experience with eCRM, data and analytics tools and software a plus n nConsistent with its mission, the American Lung Association maintains a smokefree workplace; all employees must abstain from tobacco use in any form. Also, all employees are required to be fully vaccinated against the COVID-19 virus, unless approved for medical or religious exemption. n nn n nn nn The Lung Association provides staff a generous paid leave package including Paid Parental Leave for eligible employees. Additionally, we offer medical, dental, vision, and retirement benefits as well as a telecommuting option for staff. nn nn n nn nnNote: Exact compensation may vary based on skills, experience, and location. The target hiring range for this position is between $48,000 and $54,000 per annum.nn nn n nn nnThe American Lung Association is dedicated to a diverse workforce.nn nnEqual Opportunity Employer M/F/D/Vnn

Source ⇲