March 29, 2023 9:07 am CDT

Director, Marketing Science

  • Anywhere


nn MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT MEDIA AGENCY NETWORK OF THE YEAR | CANNES LIONS 2017 nn nn OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world. nn nn n nn nnAs Director on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor towards tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client’s business needs. You will be expected to be able to manage both people and process across multiple Marketing Science functions.nn nn n nn nn n nn nn Areas of Responsibility: nn nClient Relationship Management, Growth & Retention; Client Presentation: Present findings/insights as well as methodology/data approaches reliably to clients through a variety of different presentation opportunitiesn nTeam Operations; Collaboration: Connect across planning, investment, and technology teams to ensure holistic understanding of data. Management experience needed.n nAudience Discovery & Strategy; Data Analysis: Become more seasoned in audience definition, creation and strategy using multiple data sourcesn nn nn nn n nn nn Measurement & Reporting: nn nMeasurement: Develop breadth of knowledge measurement strategy, frameworks and technology (MMM/MTA)n nBenchmarks & Goals: Set benchmarks and targets based on historical campaign datan nReporting & Optimization: Oversee and QA the development of reports and directing optimization initiativesn nInsights: Hone the ability to know what an insight is, and developing them for the campaignsn nn nn nn n nn nn Data Strategy & Technology: nn nData Technology Utilization: Manage your team to oversee automation and improve processes for efficienciesn nData Management: Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysisn nData Visualization: Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Lookern nAd Operations: Apply advanced understanding of Ad Operations and QA proceduresn nn n nn nn Desired Technical Skills: nn nStrong proficiency with MS Excel, PowerPoint are a mustn nAd-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)n nBehavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)n nSyndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)n nCross-media brand lift research (Kantar, Lucid, etc.)n nData visualization tools such as Tableau, Datorama, Alteryxn nNice to have: Advanced analytics software package: SQL, R, Python or othern nn nn nn nn nn Requirements: nn n8-10 years of experience, preferably in marketing analyticsn nAnalytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modelingn nEducation: Bachelor’s degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fieldsn nn nn nn————————————————————————————————————nn nn n nn nn OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class nn nn n nn nn Compensation Range: $150,000 – $180,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits. nn




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