March 30, 2023 4:10 am CDT

Chief Marketing Officer, Education – Salt Lake City #3635

  • Anywhere

The Renaissance Network, Inc.

nn Are you an experienced marketing leader who is ready to rapidly grow the brand for a leading literacy provider? nn nn n nn nnA purpose-driven company dedicated to eradicating illiteracy, Reading Horizons believes reading is for everyone. Their goal is to make quality reading instruction accessible to as many people as possible through the efficacy and autonomy of technology combined with direct instruction principles and techniques.nn nn n nn nnReading Horizons is seeking a Chief Marketing Officer to oversee, grow, and improve the awareness, interest, and rankings of their exciting brand as a viable and impactful solution to achieving reading proficiency. This critical role will determine long and short-term objectives, develop strategies to achieve those goals, and ensure the marketing team stays focused and executes high value/impact activities The ideal candidate will have a strong understanding of the creative and analytical elements of marketing, including brand and positioning, building advocacy and influencers, content marketing, communications, market analytics, sales enablement, and lead generation.nn nn n nn nn Major Responsibilities nn nOversee, grow, and improve brand awareness, interest, and rankings of the Reading Horizons brand pillars and equitiesn nLead with strategic vision and develop an omni channel marketing plan that drives results with key advocates, influencers, and target marketsn nIdentify, develop, and implement high impact activities to ensure Reading Horizons is known, is a partner of choice, and the target market is ready to engage with the sales teamn nStay on the forefront of market conditions, trends, and the competitive landscape to inform business strategies, brand positioning and go-to-market strategiesn nMaintain brand standards and ensure compliance across all marketing and communications channelsn nRecruit, develop, and coach the best talent to drive a high-performing marketing teamn nActively contribute as an executive team member to inform and support the strategic direction and business plann nn n nn nn Preferred Qualifications nn nProven experience building and rapidly growing a brandn nDeveloped a high-performance marketing organizationn nCollaborates well and integrates strategy with sales teamn nCreates marketing vision through deep market insightsn nExperience in a purpose driven companyn nRole requires living and working in Salt Lake City, UT; relocation availablen nBachelor’s degree in business, communication, or marketing. MBA preferredn nn n nn nn n nn nnFounded in 1984, Reading Horizons offers teacher manuals and resources, develops instructional software, and provides professional development. They have empowered over 50,000 educators with teaching strategies that prevent and remediate the reading difficulties of beginning readers, struggling readers, and ELL students. As an employer, Reading Horizons strives to create a respectful and authentic environment as they passionately work to eradicate illiteracy. They also believe in balance by honoring the importance of relationships, recreation, and mental and physical health-both inside and outside of the office.nn nn n nn nn The Renaissance Network – Building World-Class Teams to Impact Education nn nnWe process certain personal information about you for our legitimate business interests to identify and contact suitable candidates about positions that may be relevant to them. Details are set out in our Privacy Policy ( nn n nn nnDiversity, Equity & Inclusion are core values at The Renaissance Network. We honor the unique identities of every candidate we encounter, and we’re committed to ensuring an equitable recruiting and interview process.nn




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